There’s No Business Like Story Business

by Eva Grayzel

What new tool can you use to market your business, or articulate what makes you stand out among the competition? TELL A STORY!

In business across the board, story is a buzz word. People don’t buy products; they buy stories—and emotional connections. Storytellers who can share their narrative in an engaging way have a leg up on the competition.

In the program I am presenting at the Global Oral Health Summit this November in Orlando, Fla., I will inspire you to understand the value of a great story: how to find the story that you—and you alone—are meant to tell and how to craft that story to build rapport and instill trust.

You can build relationships by tapping the power of story to evoke a connection and foster patient loyalty. Find the story that exemplifies your values and differentiates you from the practice around the corner. Continue reading

Just a Moment to Convert New Patients

By Dr. Leon Klempner

No matter where people go these days, their mobile devices bring the power of the internet with them. What does this mean for you, the practitioner? You have an open-ended opportunity for making an impression.

Imagine converting patients while they stand in line at the grocery store or while having brunch with friends. Why should they choose your practice?  If your services are not the least expensive, why would they pay more?

Our marketing consultancy, People & Practice, has helped doctors across the country take advantage of digital media to grab the attention of potential patients at these very moments. We do it with a mix of marketing strategies that include reputation management, social media engagement and Facebook advertising. Our focus is positioning your practice to compete on value, not cost.

Reputation management
When a Google search for local orthodontists/dentists reveals your website, you’re only halfway there. What actually entices a user to click on your practice over another? Google search results that include your business listing with five-star reviews and positive comments. That’s the kind of exposure that makes all the difference. A reputation management system can help capture positive reviews as well as intercept possible negative experiences before they end up online for all to see. Continue reading

Cloud: Helping You Expect the Unexpected

From hacking to inclement weather to server issues, there are a lot of unforeseen threats that can wreak havoc on your practice if you don’t have the right solutions in place. You have to worry about disruptions to your patient schedule, the security of your patient data and the potential hit to your reputation if “the unexpected” occurred.

We have the stories of three practitioners who have found significant peace of mind with a cloud solution for their practice management software.

In the case of Dr. Ogata, he was planning to transition to the cloud in just a few months when a server crash drastically moved up his timeline.

Server Crash Requires Emergency Intervention

“On Monday morning, my team informed me that our server was down. At first I attributed it to the weekend’s storm—but they were insistent that immediate action was needed, as the server wouldn’t boot up at all,” recalls Dr. Ogata. “So we were T-minus 5 minutes to patients, facing the dreaded ‘blue screen of death,’ and with no access to our OrthoTrac database. That’s when the panic struck, and I contacted my sales representative for information about OrthoTrac Cloud’s ‘emergency’ conversion process. Although we were already planning to upgrade to the Cloud in 2014, fate intervened, and it had now become priority #1 for Q4.”

Dr. McKeta was away at a conference when, back at his office, rainfall reached 500-year event levels. He wasn’t worried, though, because his cloud solution was already in place.

Cloud Technology Helps Dr. McKeta’s Practice Weather the Storm

Dr. Nathan McKeta, of Mt. Pleasant, S.C., was well aware of the effect South Carolina weather could have on small businesses—especially their electronics. In addition to the flooding caused by the nation-wide weather system, hurricanes are a frequent concern on the coastline. “It’s  nice to have that peace of mind to know that, no matter what was happening at my practice during, all of my information is safe. It’s one less thing to worry about when running a business.”

Fast access to patient images and information is why Dr. Fine first considered a cloud solution. But HIPAA-compliant protection of his patient data is an additional benefit he’s enjoying.

Are you considering a cloud solution? Or, if you’ve already transitioned to cloud, what benefits do you value the most?

++2D images are available immediately. Carestream Dental 3D images are available the next day.++

The Four Fundamentals of Patient Care: Part III

By Judy Kay Mausolf

The first fundamental of showing your patients how much you care is “Know Them,” followed by “Don’t Judge” and “Show Empathy.” In the third and final installment of this blog series, I’d like to share the fourth fundamental: Resolve Complications!

4. Resolve Complications! Occasionally even the best teams have patient complications arise. It is important to address complications ASAP by being mindful of the energy and attitude you are bringing to the conversation. Focus on coming from a place or mindset of curiosity, care and concern. It is never about proving you are right and they are wrong. We never win by making a patient wrong. Regardless of what the concern is, start out by asking the patient “How can I help you?” Then stop and listen to what they have to say. Please don’t try to feel in the blanks or be defensive. Continue reading

What Makes an Intraoral Scanner Accurate?

Manufacturers of intraoral scanners often use the terms “true,” “precise” and “accurate” interchangeably to describe their scanners, but what role do these concepts play in digital impressions and the final restoration or appliance? In fact, according to a recent study, “Accuracy of four intraoral scanners in oral implantology: a comparative in vitro study,”1 published by the scientific journal BMC Oral Health, for an intraoral scanner to be considered accurate it needs both trueness and precision.

Trueness and Precision Graphic

Trueness refers to whether a measurement matches the actual quantity being measured, while precision indicates the ability of that measurement to be consistently repeated. Therefore, for a scanner to be called accurate it must deliver consistent results, even when it is used to obtain different measurements of the same object. In this way, an intraoral scanner should detect all impression details and generate a virtual 3D model that is as close to the initial rendering as possible. Continue reading

The Four Fundamentals of Patient Care: Part II

By Judy Kay Mausolf

In a recent blog, I shared with you some of the advice I give to my clients to help them cultivate a happier, healthier and higher performing culture while delivering care with more focus and passion! I covered the first fundamental—which is “Know Them”—in my previous post. In this blog, I want to reveal the second and third fundamentals of my philosophy for showing patients you care.

2. Don’t Judge! It is human nature to have our favorite patients, and  we go above and beyond in delivering their care. We are, in essence, judging our patients based on their behavior. Sure, we will be courteous and polite, but before we go all out, we evaluate their worthiness first. It’s as if they need to meet some kind of external standard we have set in our mind. Unfortunately, we often treat certain patients differently based on external standards—such as being tardy, quirky, uptight, anxious or upset—and fail to deliver the level of care that we would for our favorite patients…our VIPs! Continue reading

The Four Fundamentals of Patient Care: Part I

The Four Fundamentals of Patient Care: Part I

By Judy Kay Mausolf

You may have heard the phrase, “They don’t care how much you know until they know how much you care!” I am blessed to work with dental teams nationwide to help them cultivate a happier, healthier and higher performing culture while delivering care with more focus and passion; however, the care part can often be vague and confusing. To better customize workshops to meet the practice’s needs, I send teams surveys for feedback on where they feel they excel and where they would like to grow. Most team members score themselves high at delivering excellent care—yet when I observe the team, I often find the opposite to be true. I have found this disconnect often stems from a difference of opinion or understanding about the meaning of care, which is why it is important for leadership (Doctor/Practice Administrator/Team Leads) to be on the same page and clearly define and model what it means to deliver exceptional care in their office.

Here is the first of four fundamentals that show our patients how much we care. Continue reading

Another Reason to Attend the Global Oral Health Summit: Onsite Support

If practice owners can take their team to only one educational event each year, how do they decide between the dozens, if not hundreds, of dentistry conferences and trade shows offered? Obvious reasons to attend one event over another include a strong educational program or valuable networking opportunities…maybe even a fun location that can fuel teambuilding. But what about technical support? Prioritizing a conference that offers technical support for the solutions already being used in a practice can help decisions makers narrow the field of which conferences to attend.

At Carestream Dental’s Global Oral Health Summit, being held Nov. 10-12, 2017, in Orlando, Fla., attendees can visit onsite support rooms for personalized one-on-one help from technical CS OrthoTrac, CS PracticeWorks, CS SoftDent, CS WinOMS and imaging software experts. The support team can address users’ biggest concerns and answer their most pressing questions in a casual setting. Software users can also attend software-specific hands-on courses led by certified trainers for additional insight into their practice management systems. At the end of the first day of programming, teams can reconnect with their peers in their specialty and hear directly from Carestream Dental leaders about what’s new for their specific software and also have their questions answered. Continue reading

The Four Cs of Getting the Most Out of Conference Education

The Global Oral Health Summit offers an educational program designed to arm attendees with new skills they can put into use in their practices right away.  From overviews of the latest industry trends to how-to courses geared towards software users, attendees will discover tips and tricks to increase efficiency; uncover new ways to tackle everyday challenges; learn new strategies for promoting their practices; and explore innovations in diagnostic techniques. Before you arrive in Orlando to start learning, consider these four “Cs” to get the most out of the education program:

Customize Your Experience
The Summit is fully customizable upon arrival. There’s no need to pre-register for courses, so attendees have the freedom to adapt their schedules to their needs and interests as often as they would like.

Choose Your Path

To keep teams on the cutting edge of industry standards, courses fall into the following relevant categories: Case Acceptance, Change Management, Efficiency, Marketing Your Practice, Practice Improvement, Practice Technology, Prevention, Team Building, and Digital Oral Health. Take the quiz  to determine which courses best fit your needs and interests. Continue reading

Five Things to Consider When Purchasing a CBCT System

The decision to add a CBCT system to your practice is a big one, largely because of the capital required. It isn’t like integrating a new laptop or tablet into your workflow. This kind of investment calls for careful consideration—particularly in five areas.

1.      Image resolution. The most important aspect of all: high image quality. Increasing your diagnostic capabilities is the number one reason to integrate CBCT technology into your practice in the first place. You need to be able to see your area of interest with unprecedented detail. But you also need to be able to adjust image quality with dose—so options for field of view are important.

2.      Versatility. What if you invest in CBCT imaging today and—six months down the road—you decide you want the ability to do cephalometric scanning? It would be nice to have a system that could expand with your capabilities, instead of having to purchase a whole new system. You should be able to take advantage of updates to your system when they become available, like for airway analysis, integration with CAD/CAM or low dose imaging. Continue reading