Online marketing is changing the way businesses market themselves—and that includes dental practices. Today, prospective patients want to see more than the website. They also want to see the doctor and staff that they will interact with.
In this video, Janice Hurley, Dentistry’s Image Expert, explains the role that videos play in your marketing. From using professional videos on your website to shorter, more informal videos on Facebook, video marketing allows practices to connect more with people than images alone.
Has your practice embraced the use of videos in your marketing plan?
User-centered designed has driven software innovation at Carestream Dental for the past several years, and listening to the voice of the customer has always played a key role in developing new products. The educational program for the 2018 Global Oral Health Summit is no different. When it came to assembling the program, Carestream Dental sought the feedback of past Summit attendees to learn more about what real users wanted to learn more about.
The expertise of Dawn Hill, Jan Odell, Angie Minks, Misty Mattingly, Jerilyn Bird, Barb Nissen, Carol Chambers and Barb Houser, all volunteers, were called upon to help the Carestream Dental team develop a carefully curated program and event experience. Along with user experience designers and trainers, the volunteers, reviewed all purposed sessions and provided valuable feedback to ensure the educational program would meet the needs of attendees by addressing the challenges real practices and teams face every day.
Ultimately—and in keeping with the workflow-based theme of the Summit, “Where Your Practice Meets Proficiency”—the courses selected for the Summit support one of the following concepts: Developing an Effective Dental Practice, Patient Engagement, Consultation, Case Acceptance, Patient Care and Treatment and Patient Billing and Patient Follow-Up. Continue reading
Just outside of Dallas, Texas, is the charming town of Grapevine. Known for its historic downtown and wineries, it’s also host of the 2018 Global Oral Health Summit. Between the town itself and the fantastic amenities of the Gaylord Texan Resort and Convention Center, attendees are won’t run out of things to see and do during their downtime at the Summit.
Arriving at the Airport
Grapevine is conveniently located 30 minutes outside of Dallas. Dallas itself is home to two major airports and its central location makes it an easy flight from almost anywhere in the country. Plus, Carestream Dental is offering special rates through United/American Airlines and Delta Airlines for Summit attendees. After landing, attendees can take advantage of Uber, Lyft, Wingz, taxis or rental cars to quickly reach their final destination: The Gaylord Texan. After settling in, attendees can take the Grapevine Visitors Shuttle directly downtown to do some exploring before the Summit.
Getting around Grapevine
The historic downtown of Grapevine has been carefully restored reflect its original 19th and 20th century allure. Visitors will find wineries, museums, activities on Lake Grapevine, spas, fine art and even a vintage railroad to explore. For a full list of everything there is to do in Grapevine, visit the city’s visitors and convention bureau website.
Retreat to the Resort
Back the Gaylord Texan, there are just as many Texas-sized attractions to keep attendees occupied when not attending Summit courses. Designed to look like a cattle baron’s sprawling ranch, the resort and convention center features four-and-half acres of indoor gardens and waterways. Restaurants that offer everything from local Tex-Mex favorites to flavors from the coast of Italy give attendees multiple options for team dinners in the evenings. An onsite nightclub, 10-acre pool complex and world-class spa round out the Gaylord Texan’s amenities.
Easily accessible and with something for everyone, Grapevine, Texas, and the Gaylord Texan combine to create the ideal Summit location. Register today and take advantage of this not-to-be-missed travel destination.