Embracing Change to Give Your Practice a Competitive Advantage

By Ryan Estis
ryanestis.com

How a practice responds to change says a lot about the team that runs it. Do they embrace it? Seek it out? Avoid it? In this technological age, keeping up with the pace of change is crucial from a business and clinical perspective—patients make negative assessments about a practice based on outdated equipment, and using old technology may put a practice at a disadvantage when diagnosing patients. While adding new equipment is a step in the right direction, here are a few other ways you can view change around your practice that will give you a competitive advantage.

  1. Embrace change in the new economy—From imaging technology to the way we communicate with patients to how we accept payments, every aspect of the dental practice is changing. And that change is being driven by greater global trends that reflect how interconnected the world has become. Don’t think of yourself as one small practice, but part of a global business network. The changes you make now affect not only your practice but your patients, your community and, ultimately, the greater economy.

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