Online marketing is changing the way businesses market themselves—and that includes dental practices. Today, prospective patients want to see more than the website. They also want to see the doctor and staff that they will interact with.
In this video, Janice Hurley, Dentistry’s Image Expert, explains the role that videos play in your marketing. From using professional videos on your website to shorter, more informal videos on Facebook, video marketing allows practices to connect more with people than images alone.
Has your practice embraced the use of videos in your marketing plan?
By Dr. Leon Klempner
No matter where people go these days, their mobile devices bring the power of the internet with them. What does this mean for you, the practitioner? You have an open-ended opportunity for making an impression.
Imagine converting patients while they stand in line at the grocery store or while having brunch with friends. Why should they choose your practice? If your services are not the least expensive, why would they pay more?
Our marketing consultancy, People & Practice, has helped doctors across the country take advantage of digital media to grab the attention of potential patients at these very moments. We do it with a mix of marketing strategies that include reputation management, social media engagement and Facebook advertising. Our focus is positioning your practice to compete on value, not cost.
When a Google search for local orthodontists/dentists reveals your website, you’re only halfway there. What actually entices a user to click on your practice over another? Google search results that include your business listing with five-star reviews and positive comments. That’s the kind of exposure that makes all the difference. A reputation management system can help capture positive reviews as well as intercept possible negative experiences before they end up online for all to see. Continue reading