Just a Moment to Convert New Patients

By Dr. Leon Klempner

No matter where people go these days, their mobile devices bring the power of the internet with them. What does this mean for you, the practitioner? You have an open-ended opportunity for making an impression.

Imagine converting patients while they stand in line at the grocery store or while having brunch with friends. Why should they choose your practice?  If your services are not the least expensive, why would they pay more?

Our marketing consultancy, People & Practice, has helped doctors across the country take advantage of digital media to grab the attention of potential patients at these very moments. We do it with a mix of marketing strategies that include reputation management, social media engagement and Facebook advertising. Our focus is positioning your practice to compete on value, not cost.

Reputation management
When a Google search for local orthodontists/dentists reveals your website, you’re only halfway there. What actually entices a user to click on your practice over another? Google search results that include your business listing with five-star reviews and positive comments. That’s the kind of exposure that makes all the difference. A reputation management system can help capture positive reviews as well as intercept possible negative experiences before they end up online for all to see. Continue reading

Guest Post: A New (Virtual) Front Door for Your Practice

Online reputation management: Attract new patients and position your practice for success

In today’s complex economy, your patients work, shop, socialize, and connect digitally— living online as much as they do in the “real world.” But amid all the transformation, one thing hasn’t changed: the importance of first impressions. To attract new patients, you must make each first encounter count.

Not long ago, patients would get their first impressions of your practice through advertising or “curb appeal”—the image you projected for the world to see. Today, however, a prospective patient’s first encounter with your practice is overwhelmingly likely to happen online. So what replaces that moment when a patient decides to step through your front door? Continue reading