There’s No Business Like Story Business

by Eva Grayzel

What new tool can you use to market your business, or articulate what makes you stand out among the competition? TELL A STORY!

In business across the board, story is a buzz word. People don’t buy products; they buy stories—and emotional connections. Storytellers who can share their narrative in an engaging way have a leg up on the competition.

In the program I am presenting at the Global Oral Health Summit this November in Orlando, Fla., I will inspire you to understand the value of a great story: how to find the story that you—and you alone—are meant to tell and how to craft that story to build rapport and instill trust.

You can build relationships by tapping the power of story to evoke a connection and foster patient loyalty. Find the story that exemplifies your values and differentiates you from the practice around the corner. Continue reading